How to run a successful football club - online certificate


How to Run a Successful Football Club" is an online certificate program designed to provide learners with exclusive insight and perspective on the day-to-day operations of a top-flight football club in Spain's La Liga.

Full description

How to Run a Successful Football Club" is an online certificate program designed to provide learners with exclusive insight and perspective on the day-to-day operations of a top-flight football club in Spain's La Liga.

Delivered in partnership between SD Eibar and the Sports Business Institute Barcelona, the program provides a first-hand look at the club's successful management model that has been admired worldwide for maximizing its resources and remaining competitive year after year in La Liga despite operating one of the smallest budgets in the competition.

SD Eibar is widely recognized in the football industry for being one of the most modern, open and transparent clubs in La Liga. With a rich history of 75 years, the club's management model has been studied across the top business schools in Spain and abroad.

The five-month course will be delivered online and will expose students to the business strategy of the club through live lectures via web conferences with club executives, real-life case studies and an optional two-day site visit to SD Eibar's Ipurua Stadium, located in the heart of the Basque Country.

“How to Run a Successful Football Club” is the ideal course for professionals looking to start or advance their professional career in the football industry and gain a first-hand look at how a top-flight club in La Liga operates successfully year after year.

Aimed at

The Online Certificate on "How to Run a Successful Football Club" is designed for:

Professionals in the football industry who seek to enhance management skills and leadership capabilities for personal development and organizational growth
Professionals from other corporate sectors looking to gain an understanding on the football industry
Professionals seeking to change careers looking to have an understanding on the inner workings of a professional football club
Investors seeking to gain football industry insight prior to acquiring a professional football club

Course Content

This programme is divided into three different terms, ending with an optional visit to SD Eibar.


1. Financial Management

2. Digital Business

3. Media & Communications I

4. Media & Communications II


5. Stadium Venue Management

6. Marketing & Sponsorship

7. Licensing & Merchandising

8. International Business Strategy

9. International Partnerships


10. SD Eibar Foundation

11. Executive Board Business & Management

12. Technical Sport Management

13. Final Project

14. SD Eibar Experience Tour - Includes graduation ceremony and study tour at SD Eibar's Ipurua Stadium (*Optional)


Upon successful completion of the program participants will receive a certificate of completion issued by the Sports Business Institute Barcelona in collaboration with SD Eibar. The certificate will also receive the recognition from La Liga.

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