Red Bull

Giving wings to people and ideas since 1987
In the 1980’s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
Salzburg, Austria

About Red Bull

WHAT DRIVES US? - Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

MEANING - Find your meaning and use your strengths to achieve it!
The bigger reason why you work. To contribute and add value to something or someone.

FREEDOM & RESPONSIBILITY - Take real responsibility for yourself and your work.
To have the freedom to work on something the way you want to.

MASTERY - Love life, love work, love to challenge yourself!
Turn your talents into strengths to become excellent at what you do.




Red Bull Wingfinder is an accurate free personality assessment that focuses on your strengths, the things that you’re naturally inclined to be good at and gives you the tools and coaching to be even better. It was developed by Red Bull and an expert team of psychology professors from University College London and Columbia University New York.

Wingfinder is free, fun and easy to do... After completing this assessment, you will receive a full report learning about your areas of strength with feedback individualised for you. Your tailored coaching plan includes strategies to help you analyse and maximise your strengths. You will also benefit from the experience of some of the world’s best athletes and entrepreneurs who share the same strengths as you. You can discover how they leverage their strengths in their career and learn how they manage potential pitfalls.

Wingfinder is based on psychological research, carried out across thousands of scientific studies that clearly points to four areas that are more influential than any others for success in knowledge-based jobs.
Every individual is unique, with different passions, strengths, weaknesses, talents and goals. Knowing your strengths and how to best leverage them, along with what to watch out for, enables you to develop, grow and succeed in your work life.