Social Media Manager

Verbände & Großereignisse
Nyon , Schweiz
Vollzeit
Wettbewerbsfähig
23 / 08
The Social Media Manager leads a successful team that delivers world-class social media content across some of the most successful accounts in sport.

Full description

Mission :

The Social Media Manager leads a successful team that delivers world-class social media content across some of the most successful accounts in sport.

Key Responsibilities :

  • Managing a dedicated (English and multilingual) social media editorial team, which means:
    • devising and applying a strategy in line with business objectives that takes advantage of exclusive UEFA access, assets and content;
    • creating a cross-platform content plan incorporating multiple competitions and multiple languages with a coherent approach to each;
    • providing data-driven feedback to the team and adjusting plans and content mixes based on performance/algorithm changes/new ideas etc.;
    • ensuring content is delivered via the agreed posting, tagging, promotion, geotargeting and reporting procedures – either directly on the platform or using third-party tools;
  • Managing internal initiatives including sponsor content deliveries (including attending and presenting at digital working groups), CRM, UEFA.tv and promotional campaigns – this will involve being the key contact in Nyon and delivering plans to social media editors;
  • Ensuring proper performance tracking, KPIs, data analyses and other agreed data metrics are implemented and shared with key stakeholders for all campaigns and competitions;
  • Optimising engagement around major UEFA events, such as the UEFA Champions League final and UEFA EURO 2020, including planning and executing on-site activations;
  • Fostering productive working relationships and understanding development opportunities on various social media platforms where UEFA has a presence, and emerging ones where UEFA could have;
  • Providing social media content-related input into the planning and delivery of club and national-team football on UEFA’s native digital platforms including apps and syndication services;
  • Working on a referral strategy and creating a long-term content planner.

Profile of successful candidate :

  • Experience required:
    • from 4 to 6 years' experience of managing a team of content editors and accounts with large and passionate fan bases for a leading organisation, preferably in sport
    • from 4 to 6 years' experience of commissioning, editing and posting content based on a data-driven social media strategy
    • from 4 to 6 years' experience of working or cooperating with clients, sponsors or partners
  • Education:
    • Additional further training in media, communications or marketing would be an advantage
  • Languages:
    • English / Proficient
  • Additional requirements:
    • Detailed knowledge of all social platforms and tools that will support content delivery and reporting
    • Understanding of working within rights frameworks
    • Knowledge of the digital industry, social media trends and how developing technologies can be used to meet business objectives
    • Excellent administrative, organisational and presentation skills, with an ability to prioritise, manage and meet deadlines
    • Open-minded, flexible and able to deal with people effectively at all levels, both internally and externally
    • Solid understanding of European football and the positioning of UEFA competitions
    • Microsoft Office / Advanced

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