Sell! Your Sponsorship Workshop – Fundamentals

Over 800 attendees have benefitted from attending our one-day courses that are affordable, effective and pragmatic. The Sell!Your Sponsorship Workshop series provides tips, techniques and tools for the modern sponsorship-seeker that can be immediately used in the live sales environment.

Who Attends?

The courses are highly interactive and as such capped to a maximum group size of 12. Typically made up of sponsorship-seekers from the sports, entertainment and charity sectors this is an ideal environment for someone with experience of sponsorship sales that is looking to hone and develop their skillset, benchmark their skills, understand and develop a best-practice framework for their personal development. Attendees range from representing large-scale sporting propositions through to more seasonal or niche ideas or platforms. The interactive format of the day provides a great opportunity for cross-sharing and idea-generation. The course is relevant for individuals or businesses looking to develop a new sponsorship offer or looking to identify what the commercial potential of their platform may be.

Course Programme & Information

The Sell!Your Sponsorship Workshop series includes our fundamentals programme and our advanced (PLUS) course, for more experienced practitioners. The fundamentals course encourages skills development and the advanced course is more suitable for sellers with more experience of sponsorship-sales that are looking to fine-tune their approach. The following topics are covered across each course:

Fundamentals (Skills-Development): Establishing your sponsorship offer, Developing a Compelling Sponsorship Strategy, Rights Segmentation and Asset Management, Proposal Development and Templates, The Sales Process (includes prospecting).

Courses are delivered by experienced sales practitioner Catherine Hawkins. Her biography can be viewed by clicking here

Benefits of Attending

Both workshops provide immediately implementable ideas and techniques that can help sponsorship-seekers to develop a strategic and effective approach to sponsorship sales. Our courses have been attended by hundreds of practitioners and their feedback can be seen by clicking here.

The interactive nature of the days ensures that ideas and concepts are discussed in the context of the sellers current platform of sales environment.