Master in Coaching
This 7 month program is based on the vision of Johan Cruyffin which sport coaching is more than using tactical and technical knowledge. It is about yourself, the players & staff, the team and the environment. We believe that you can only coach others if you know how to coach yourself.
Each participant’s personal background is a base for further development and better understanding of oneself as a coach and/or manager. The principle of coaching is that you then apply this insight knowledge in counseling others. A personal coach will guide you in the process of realizing your personal goals for becoming a better coach, manager and/or person.
Due to our ‘Cruyffian’ style of learning, students of the Master in Coaching will gain insight into their own strengths and opportunities for improvement as a coach (that they will develop during the program), and their athletes/employees, with the aim to have a better understanding in order to improve performance.
The Master in Coaching in Amsterdam averages around 15-20 students per year. We prefer to limit the number of students to ensure each student receives the attention required to gain the most from the program.
The Johan Cruyff Institute uses a rich learning environment that fosters educational tools based on a student interaction model, which also enables students to share their unique experiences and learn from each other. Students will engage actively in creative challenges that require effort, commitment and intuitive thinking.
Throughout the academic year, we focus on the personal development of each student. The professors and staff ensure that everyone is challenged in their learning. All theory will be relevant, tangible, fun and enjoyable to learn through the discussion of case studies by professors and students.
To be admitted to the Master in Coaching, you must have at least three years of professional experience as a (sport) coach or manager / supervisor. Experience as an elite athlete is not required for this program, but having developed a career as a professional athlete will be valued as work experience, depending on level and commitment.
Part-time Amsterdam; English or Dutch
Three full weeks of on campus sessions in May, September and November (might be subject of change). Classes: Monday to Friday 9.30am - 4.30pm, complemented with approximately 140 hours of distance learning and 20 hours of supervision by a personal coach
This program is designed for those who are a coach or manager in sport, but it is also appropriate for (team) managers, staff members, leaders, counselors and HRM-consultants from other sectors who are passionate about sport coaching. Students came, for example, from the Police department, an insurance company, energy provider and a congress center.
The Master program aims for a balanced mix of students with various sport, educational, cultural and/or business backgrounds. This enables the student-coaches to share their unique experiences, which can be very enriching.
This Master in Coaching is right for you if:
- You’re a sport coach who wishes to further develop your coaching skills to guide athletes to excel in sport and life.
- You have built up experience as a coach and you want to develop a professional career in the sport industry.
- You are a manager who wishes to further develop your coaching skills from a sport perspective.
- You are a manager who wants to develop a career in sport coaching.
- Profound understanding of the principles of leadership, coaching and team dynamics. The ability to effectively handle team dynamics, ‘Building successful teams’.
- Profound understanding of the personal coaching style; Continuous reflection on behavior and actions.
- The ability to execute professional coaching sessions (individual / team); Performance Coaching, helping others to reach their full potential in any area in their lives.
- The ability to coach in any situation: Winning, loosing and under pressure.
- The ability to effectively handle the environment, including the media; Professional communication skills.
- Complete: Focus on coaching in and outside sport, such as coaching in academics, the business world and individual coaching, and covering all aspects of coaching, from preparations to debriefing.
- Learn to coach according the vision of Johan Cruyff: You can only coach others if you know how to coach yourself.
- Practical: Students will be able to understand and apply their own coaching style
- to get their team to perform well.
- Personal: A personal coach supports the accomplishment of personal goals.
- Coaching according the vision of Johan Cruyff: You can only coach others if you know how to coach yourself.
- Integrated approach: Managing oneself, the players, the team and the environment.
- ‘Learning-through-action’: Teacher-coaches stimulate active participation.
- Multidisciplinary activities, case studies, coach sessions and experience-based learning (group and individual assignments).
- Continuous reflection on coaching sessions, behavior and personal coaching style. Continuous reflection on learning processes and accomplished goals. Self-assessment reports and ‘Report of Journey’.
- Applying various coaching techniques: Learning by asking, giving feedback, observing without judging, etc.
- Developing a personal coaching style in order to effectively coach others.