European Sponsorship Association Sponsorship Sales Certificate

• Actively involved in sales and marketing a sponsorship, or looking to develop best practice?
• Introducing a qualification for sales practitioners wanting to enhance skills within the sponsorship industry. Practical, interactive part-time learning, with diverse, richly rewarding content across sports, cultural, charity, local government, entertainment and community sectors.

• What is involved?

Four-morning sessions held in London over four weeks, covering:

• Understanding sponsorship and its role in the marketing mix (trends and best practice concepts)
• Ways in which to develop your sponsorship proposition and present compelling narrative to prospective partners
• Understanding audience intelligence, prospecting and micro-communities
• How to structure and develop a proposal
• Pricing strategically and using a value-led technique
• Negotiation and closing techniques
• Effective presenting (including an intensive opt-in session)
• Contract management
• See the course syllabus here.

A formal, two-part assessment, comprising a written proposal and presentation

• Responding to a brief, participants have two weeks to prepare their materials in advance of a presentation to the assessment panel
• Final accreditation is split evenly across ability to demonstrate written and oral skills, including:
  • Understanding a client brief and connecting a proposition to its objectives
  • Creative approach to sponsorship sales; ability to offer flexible solutions
  • Confidence and authority in a live presentation environment
  • Product knowledge
  • Professionalism
  • Commercial acumen
  • Answering Q&A sessions.

Time commitment

• With the majority of participants in full-time employment, care is taken to ensure that the course workload doesn’t interfere with ongoing work commitments
• Participants are given short exercises to undertake between sessions, with a further hour of commitment in time expected between sessions
• Preparation for the final assessment amalgamates these exercises and requires probably a further half day of preparation time.

Who can do the course?

• Anyone wanting to upgrade skills in sponsorship sales, or gain the necessary credentials to enter this sector.

What will I gain from doing the ESA Sponsorship Sales Certificate?

An ability to:

• Show a clear understanding of sponsorship trends and best practice
• Tailor proposals for each client and adapt to a variety of objectives
• Display enhanced negotiation skills and pricing techniques
• Present with confidence and exhibit the skills needed to win pitches.
• Read testimonials from graduates here.
• For more detailed information about the course, please visit ESA’s website.
• This course is delivered in partnership with Think! Sponsorship.

Specialisation:
Break into sports

Sports marketing, sponsorship and event management

Training mode:

Part-time Attendance

Location:

London, England

Duration:

25 days+

Start Date

January and June

Cost:

£500 - £1,000

URL:

https://sponsorship.org/sales_certificate/sc-home/