European Sponsorship Association Sponsorship Sales Certificate

London , Großbritannien
Mehr als 25 Tage

Part-time, practical course to enhance and accredit your sales techniques and develop the skills necessary to build thriving commercial relationships with prospective or existing sponsors.

Full description

  • Actively involved in sales and marketing a sponsorship, or looking to develop best practice?
  • Introducing a qualification for sales practitioners wanting to enhance skills within the sponsorship industry. Practical, interactive part-time learning, with diverse, richly rewarding content across sports, cultural, charity, local government, entertainment and community sectors.

  • What is involved?

Four-morning sessions held in London over four weeks, covering:

  • Understanding sponsorship and its role in the marketing mix (trends and best practice concepts)
  • Ways in which to develop your sponsorship proposition and present compelling narrative to prospective partners
  • Understanding audience intelligence, prospecting and micro-communities
  • How to structure and develop a proposal
  • Pricing strategically and using a value-led technique
  • Negotiation and closing techniques
  • Effective presenting (including an intensive opt-in session)
  • Contract management
  • See the course syllabus here.

A formal, two-part assessment, comprising a written proposal and presentation

  • Responding to a brief, participants have two weeks to prepare their materials in advance of a presentation to the assessment panel
  • Final accreditation is split evenly across ability to demonstrate written and oral skills, including:
    • Understanding a client brief and connecting a proposition to its objectives
    • Creative approach to sponsorship sales; ability to offer flexible solutions
    • Confidence and authority in a live presentation environment
    • Product knowledge
    • Professionalism
    • Commercial acumen
    • Answering Q&A sessions.


Time commitment

  • With the majority of participants in full-time employment, care is taken to ensure that the course workload doesn’t interfere with ongoing work commitments
  • Participants are given short exercises to undertake between sessions, with a further hour of commitment in time expected between sessions
  • Preparation for the final assessment amalgamates these exercises and requires probably a further half day of preparation time.


Who can do the course?

  • Anyone wanting to upgrade skills in sponsorship sales, or gain the necessary credentials to enter this sector.

What will I gain from doing the ESA Sponsorship Sales Certificate?

An ability to:

  • Show a clear understanding of sponsorship trends and best practice
  • Tailor proposals for each client and adapt to a variety of objectives
  • Display enhanced negotiation skills and pricing techniques
  • Present with confidence and exhibit the skills needed to win pitches.
  • Read testimonials from graduates here.
  • For more detailed information about the course, please visit ESA’s website.
  • This course is delivered in partnership with Think! Sponsorship.

Specialisation:
Break into sports

Sports marketing, sponsorship and event management

Training mode:

Part-time Attendance

Location:

London, England

Duration:

25 days+

Start Date

January and June

Cost:

£500 - £1,000

URL:

https://sponsorship.org/sales_certificate/sc-home/

NICHT DEN TRAUMJOB GEFUNDEN

Wenn Sie Ihren Traumjob noch nicht gefunden haben, können Sie einen Job-Alarm einrichten und wir informieren Sie sobald interessante Jobs veröffentlicht werden.

NICHT DEN TRAUMKURS GEFUNDEN

Wenn Sie Ihren Traumkurs noch nicht gefunden haben, können Sie einen Kurs-Alarm einrichten und wir informieren Sie, sobald interessante Kurse veröffentlicht werden.

NICHT DAS TRAUM-TRAININGSPROGRAMM GEFUNDEN

Wenn Sie Ihr Traum-Trainingsprogramm noch nicht gefunden haben, können Sie einen Programm-Alarm einrichten und wir informieren Sie sobald interessante Programme veröffentlicht werden.

Visitors of this page also checked out these jobs:

Sell! Your Sponsorship Workshop – Fundamentals

The Sell!Your Sponsorship workshop is a one-day course delivering tips and techniques for sponsorship-seekers...
London

Sell!Your Sponsorship Workshop – Advanced

The Sell!Your Sponsorship workshop is a one-day course delivering tips and techniques for sponsorship-seekers...
London

Emotional Intelligence Training - Learn to Develop Yourself & Others

Get certified to deliver the world’s most advanced system for measuring and developing emotional...
Online

Break Into Sport - Online Course

Are you passionate about sport and want to build a career in it? Break Into Sport is an online course that you...
Online

FIFA Master - Management, Law and Humanities of Sports-duplicate

The FIFA Master, which recently celebrated its 20th anniversary, has been named the No.1 Postgraduate Sports...
Neuchâtel

Event Retail Experience Manager

Onsite – F1 races globally The PUMA Group owns the brand PUMA, Cobra Golf and stichd. As official...
Europe

Event Retail Staffing Manager

Onsite – F1 races globally The PUMA Group owns the brand PUMA, Cobra Golf and stichd. As official...
Europe

Head of Project Management Office (m/f/d)

As an experienced Head of PMO, you will be responsible for successfully coordinating and managing projects,...
Hamburg, Germany

Senior ICT Business Relationship Manager

Are you skilled at building relationships, motivated to develop people and passionate about offering great IT...
Nyon, CH