Email Campaign Manager, Digital Marketing

Verbände & Großereignisse
28 / 05

As an Email Campaign Manager, Digital Marketing you will develop and execute all email marketing campaigns for Europe, Middle East and Africa and a variety of brands in this region.

Full description

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, the IRONMAN® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Running Series®, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS®, ITU World Triathlon Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf®, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business.

For our IRONMAN Europe, Middle East and Africa business and based in Hamburg, Germany we are actively looking for a highly motivated, fluent English speaking Email Campaign Manager, Digital Marketing (m/f/d).

Key Responsibilities

  • Work with global CRM leadership and EMEA Marketing leadership to develop and execute all email marketing campaigns for Europe, Middle East and Africa and a variety of brands in this region, including athlete communications, marketing campaigns, e-commerce and partnership emails
  • Manage EMEA Email/CRM marketing team members and work with other departments and possible external support agencies to manage workload and deliver against deadlines
  • Collaborate with partnerships and sales teams on contract-based partner inclusions and best practices
  • Collaborate with IT team for data migration and analytics
  • Implement and adjust automated and nurture campaigns based on project objectives and ‘always on’ strategies
  • Manage and optimize the design, content, layout, customer segmentation and messaging strategies for direct marketing communications
  • Work with internal and external creative resources to develop effective designs for all marketing communications and supporting digital experiences
  • Plan and execute A/B email tests, report results and make recommendations for improvements based on those results
  • Stay up to date with industry trends for tools, applications, channels, design and strategy
  • Identify key metrics to analyze and monitor email performance within the different IRONMAN email subscriptions
  • Contribute to the management and hygiene of data

Skills and competencies

  • 5+ years of related experience in operational and strategic email marketing
  • Experience with Microsoft Dynamics or similar CRM software
  • Strong knowledge with an Email Marketing Automation software, preferable Marketo. Certification a plus.
  • Email development skills that include HTML coding and Graphic design (Adobe Creative Suite software)
  • Project leadership that involves the ability to manage numerous deadlines with the team and in collaboration with other departments
  • Superior time management and prioritization skills that involves multi-task work and dynamic workloads
  • Experience providing recommendations, managing change and optimization as a result of continuous monitoring and analysis
  • Exceptional verbal and written communication skills and a strong attention to detail
  • Excellent interpersonal skills – builds effective working relationships on all levels
  • Strong self-motivation and ability to work independently
  • Knowledge of Project Management Tool like Trello a benefit
  • Ability to work some non-traditional hours
  • A passion for an active lifestyle is a plus

What we offer

  • We enable flexible working hours, and home office, subject to certain conditions.
  • Attractive salary, and annual bonus remuneration payment based on personal and company performance.
  • Endurance event entry benefits.
  • Open, modern and friendly working environment with a strong culture across EMEA.
  • Opportunity to be creative in your work and the possibility to develop your own ideas and concepts.
  • Informal and relaxed dress codes.
  • Part of a market-leading, growing global endurance sport Company.

A contract will be made based on a full-time employment. We are looking forward to receiving your application including your salary expectations and your notice period. Are you interested? Please apply below:


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