Social Media Lead (m/f/d) 

Köln, Deutschland
Brutto/ Jahresgehalt
Freitag, 14. Dezember 2018
Samstag, 12. Januar 2019

Production of media content is the main role of DFL Digital Sports GmbH. With its headquarters in Cologne, DFL Digital Sports GmbH – a fully-owned subsidiary of DFL Deutsche Fußball Liga GmbH – creates media content on its behalf and implements its operational content output via various technologies. Production of content for international markets and in-house websites such as also forms part of the work of this business unit. 

Your highly-developed affinity for Social Media and viral marketing will enable you to convey the world of the Bundesliga to an international market and turn interested parties into fans. 

Your tasks: 

  • Lead and develop the Bundesliga’s social media team (both FTEs and freelancers) and work together with local agencies in key target markets 
  • Oversee social strategy, across the range of existing/new social media platforms, as well as day to day operations within the team  
  • Ensure content mix and tone of voice is aligned with the digital vision, core values and key brand messaging  Work with other internal verticals (video, web, central planning) to devise effective narratives and evolve innovative, engaging content formats 
  • Analyse all data sources to define the direction of content across multiple regions 
  • Educating the wider editorial team on social media best practices and trends  
  • Primary social media point of contact for internal and external stakeholders 
  • Utilising social media to support the wider business, devising compelling editorial and partner campaigns
  • Create a highly engaged global community, connecting the Bundesliga with all fans  
  • Oversee paid marketing activities: platform(s) strategy, planning, programme/campaign development, stakeholder management/reporting 
  • Strong understanding of visuals, design and brand, possess a good track record of working with both internal and external creatives
  • Deep understanding of how to use analytics to drive decision making
  • A strategist that understands how to best use social platforms to engage on a high level
  • Thorough knowledge of sport, especially football 
  • First-rate English language skills, knowledge of German an asset

Your profile: 

  • Several years’ experience in social media, preferably in the field of sport and/or media 
  • Proven track record of leadership within a team, able to motivate and guide direct reports   
  • Can demonstrate previous excellence in the area of social media, resulting in tangible results 
  • Creative at heart: a storyteller, able to communicate a wide range of editorial output, engaging with a number of different regions
  • Hands on experience of planning and administering paid media for both fan growth and content boosting  
  • Team-player with a high sense of responsibility and assertiveness 

What we offer: 

  • A workplace in the Bundesliga environment 
  • Exciting and diverse tasks in a growing area 
  • The opportunity to work autonomously in an international organisation 
  • A modern office space 
  • Daily fruit basket 
  • Free water, coffee and tea 
  • Relocation Service (optional) 
  • On-the-job and off-the-job training (optional) 

The position is initially based on a two-year fixed contract. Do you want to be a part of our company? Then please apply with your complete curriculum vitae, cover letter and stating the start date and your salary expectations.